Hailing from West London and Surrey, The Pleasers called their own music Thamesbeat, but they definitely owed their haircuts ans suits, if not their sound, to the 60s Merseybeat. it's worth mentioning that the band, according to themselves, briefly pursued a glam direction in the mid-70s.
First PLEASERS line-up consisted of Steve McNerney (vocals, guitar), Bo Benham (bass), Dave Rotshelle (ex-The Rockets - drums) and Nick Powell on lead guitar in October of '77. According to McNerney, "We're going to be the first new wave band [that] kids, who are interested in the music, but put off by the bands, will like." The band must have considered that target audience group rather large as Bo Benham told the NME "We're going to be big."
Today, The Pleasers anno 1977 definitely fall into the new wave category and one would never ever consider calling them punk. But back in the chaotic days of 1977 with the music scene turned upside down and the record companies desperately trying to grasp punk, The Pleasers, though without a single ominous note, were considered new wave. coming across as little more than new wave Beatles-wanna-bes, The Pleasers managed to ink a deal with Arista Records in mid-1977 and the band found themselves swallowed up in the new wave tide and got marketed as such. The Pleasers' 2nd 7" on Arista is thus much more new wavishly produced than their pure pop debut platter on the small indie label Solid Gold, though the lyrics are still about love love love...
Sounds, which often championed The Pleasers, said about their music: "You can pogo, frug, jive or shake to 'em." The Pleasers encompassed everything that the safer new wave would: Clean looks, bland lyrics, no rough edges, no insults whatsoever and, last nut not least, their name. as archetypal a new wave band as one can imagine, the later new wave tag itself could easily have been molded straight after The Pleasers.
The Pleasers performed at the Hope & Anchor pub as part of the front Row Festival, from which live material was later issued on a double album. Steve McNerney and Nick Powell were involved in a car car accident at the tail end of 1977, but both escaped with only bruises ans sprains, altought their car was totalled.
Recorded live in 1977, "Billy" and "Rock 'n' Roll Radio" are the 2 Pleasers tunes punking down the 1978 "Hope & Anchor - front Row Festival" double LP. The Pleasers released 3 more 7" records without ever reaching any noteworthly level of sucess. this forced them into becoming little more than a cabaret act.
Steve McNerney later performed solo and in Changing Man. In 1996, a retrospective Pleasers CD entitled "Thamesbeat" appeared on the Lost Moment label.